Start With Why

 #BeInspiredToday

25-08-2022

Start With Why

A TEDx conference happened in 2009, in an inconspicuous room in the Pacific Northwest that seated slightly more than a hundred people. The first speaker of the night was a no-name, law school dropout who’d gone into marketing. And his microphone didn’t even work properly until it was suddenly switched on mid-speech. 

But listeners soon realized that there was something captivating about the guy. The room was so silent you could’ve heard a pin drop – the audience was that captivated. At one point, he drew three concentric circles on a whiteboard. In the middle, in big, fat letters, he wrote a single word: “why?” Then he uttered a sentence that he would go on to repeat endlessly throughout not only the talk but also the rest of his life: “People don’t buy what you do; they buy why you do it.” 

No one realized it at the time, but this would become the third most clicked-on TED talk of all time. The title: “Start with Why – How Great Leaders Inspire Action.” And the name of the speaker? Simon Sinek.

Show me any people of conviction and I will show you a people who understand why they do what they do. As a leader, the more you help your followers to understand why, the more they follow you with passion and conviction.

"…Be ready at all times to answer anyone who asks you to explain the hope you have in you." (1 Peter 3:15)

Remain inspired!

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